General Motors is offering lower-interest financing to customers with weaker credit ratings through this weekend in an effort to boost sales for April, sources familiar with the sales plan said today.
GM will offer reduced interest rates to customers whose credit is assessed at two of its lower rating levels on all brands except Saab, the sources said.
The program, aimed at offering lower monthly payments to a wider pool of potential customers, is intended to boost GM's U.S. showroom sales at the end of a month that industry executives have described as weak.
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