BMW Group will open at the beginning of July its own office in Romania, managing imports, marketing, PR and post-sale services. The current main BMW importer, Automobile Bavaria, will remain dealer and the main partner of the BMW office.
BMW representatives estimate that the sales of BMW and Mini brands in Romania will grow some 10% in 2007, up to 2,000 units. The official office of BMW Group is part of BMW Group Central Eastern Europe, which manages brand imports in Slovakia, Bulgaria and other countries in the region. BMW Group decided to open the office in order to have better market predictions and to be able to provide spare parts to dealers in less time than usually necessary.