GWM WEY Meets Obstacle in Sprinting for High Sales, Haval Lowers Price for Increasing Sales Volume

Shanghai, March 21st, Gasgoo - After the exposed high-end brand WEY’s late launch this year, GWM also meets decreasing sales volume and has to lower price for sales recovery. Although GWM has made official clarification on WEY’s late launch rumor, it is an undoubted fact that Haval is facing decreasing sales volume. Sales of GWM’s sales driving force H6 is continuously sliding this year. In February this year, GWM is surpassed by Geely and ranks bottom in the three large self-independent brands Changan, Geely and GWM. Experts say that H6 is showing fatigue in increasing sales, forcing GWM to find another sales growth point.

GWM started price cut on H6 since 2015 with the price benefit of RMB 6,000 for Sport Version. H6 received annual sales of 370,000 units at that year. Last year, GWM lowered H6 price again with range of RMB 10,000 to 30,000. Experts say that price cut could lift sales volume for a short time but in the long run, it has to find another way out.

In fact, the high-end SUV brand WEY is highly expected. It’s learned that the brand will make debut on Shanghai Auto Show this year, and its first model is also expected to be launched this year. However, the market is not optimistic on it. Previously, Haval launched H8 and H9 models, all with prices exceeding RMB 200,000. But the two models all receive bad performances, with monthly sales volume of 505 and 653 units respectively in February.