Beijing Hyundai's new platform: several generations from the same platform

Shanghai, March 24th, Gasgoo - With the uprising of the China's self-independent auto brands and downsize of the South Korean vehicles in the market share, Beijing Hyundai is now confronted with the challenges to improve the integrating capability of local industrial chain and shore up the sales confidence.

At the meeting on the launch of Hyundai Elantra (Yuedong), the new general manager of Beijing Hyundai Chen Guixiang pointed out the priority is t o strengthen the brand's local industrial chain to reduce the costs and enhance the efficiency.

As the first model uniquely developed for China market, the Elantra (Yuedong) symbolizes the Beijing Hyundai's resolution to further its localization and a move to change the original strategy of manufactring several generations of cars from the same platform. In the firm's scheme, they will continue to focus on the compact vehicles and the “D+S”(intermediate cars and SUV) strategy proposed six years ago. The brand is expected to roll out a new SUV this year.

The Elantra (Lingdong) enjoyed a sucesss with monthly sales exceeding 10 thousand units under a lower entry price than the rival models as launched last March, which is a good start for Hyundai in C-class auto market. Coupled with Lingdong,the Elantra (Yuedong) will surely intensify the advantages they automaker have gained in the market.

As a matter of fact, though using the name of “Yuedong”, the newYuedong is neither the facelifted model of old Yuedong nor belongs to the “Elantra” family.

The Elantra,Yuedong,Langdong and Lingdong shares the same ELantra Platform while the new Yuedong is based on the “CElESTA” platform. The first model from new platform announces the end of original product formula.

Under the ever-growing pressure from the self-independent domesitc car brands, the South Korean brand is making its effort to cut the costs and further its localization process. Since last year, the automakers has showed its attempts to change the old product layout.

In 2016, the South Korean vehicles suffered a record low sales in the world's largest auto market with the slimmer 7.3% market share.

In February, Beijing Hyundai sold 60 thousands new vehicles, 12.9% up from 2016. With the two platforms and the new stragtegies and NEW plans implented,the company hopes to increase its sales volume. It is expected to sell 420 thousands more new cars and stragegic models this year.