FAW Toyota Deepen Compact Car Strategy with Aim to Account for 70% of Sales in 2020

Shanghai, March 27th, Gasgoo - According to data from CAA, the total sales and market shares of compact car in China have been gliding since 2009. In this case, FAW Toyota still stick to the investment of A-level market and its first two-compartment vehicle, Vios FS, is to be listed in these days. Jiang Jun, GM of FAW Toyota Automobile Sales Co, Ltd, said that the list of Vios FS is one of the important links of FAW Toyota’s compact car deepening strategy.

As early as in 2013, FAW Toyota has already carried out “strategy for compact cars”. Data shows that, FAW Toyota has sold 658.8 thousand units cars in 2016, with total sales of compact cars like Carola, Vios and Corolla accounted for 50%. Although stroked by SUVs, monthly sales of Vios and Corolla are still keeps in ten or twenty thousand units, which shows that the compact car strategy of FAW Toyota has remarkable effects.

It was revealed by insiders that, the list of Vios FS is one of the important measures taken by FAW Toyota to further deepen its compact car strategy and have sales ratio of compact cars to be 70%  in 2020. According to Mr. Jiang Jun, after Vios FS is listed, the price of Vios and Carola will range from 60-160K yuan, and will meet multiple demands of the first buyers and struggle to be the “first car” of customers.

As for the further development, FAW Toyota will stick to its compact car strategy and start an “Offensive Type” of sales pattern besides of keeping the original advantages of the brand. It will also be more initiative in the list and marketing of new products and improve the quality of products, achieving a won-won of sales and earnings.