At this month's Shanghai auto show, Mercedes-Benz has stolen the limelight by presenting the most expensive car available at the event.

A Maybach Zeppelin was exhibited at Shanghai show, which run from April 20 to 28.

Mercedes-Benz revived the long dormant Maybach brand back in 1997. But since then Maybach hasn't quite matched the success of BMW's Rolls-Royce division or Volkswagen Group's Bentley.

Now Mercedes-Benz has restarted a defunct luxury nameplate, the "Zeppelin", in the hope of attracting more customers.

The super-luxury Zeppelin displayed at Shanghai auto show will sell for 12.98 million yuan (about $2 mln) and will be limited to 100 models...if they can manage to sell that many.