The post-80s generation is gradually becoming the main car buyers in China.
French carmaker PSA has made an in-depth research of China's auto market, classifying Chinese auto consumers into three groups: 1) traditional consumers (who were born between 1950s-1960s); 2) the culture revolutionary generation (who were born between 1960s-1970s); 3) the post-80s generation.
The post-80s generation, invested with a certain characteristic which stands out in the society, make the blueprint of their own life on free and carefree basis.
The life of the post-80s generation has a semblance of fashionable and easy-going, which is different from the traditional Chinese consumers.
The post-80s generation have their unique personalities like pursuing fashion, individuality and flavor, and they hope their cars are different from others'. It is a pretty big challenge for us to satisfy the post-80s generation's demand as well as the old generation's need, said Xia Hui, senior marketing manager of PSA China.
As the post-80s generation is becoming the major car buyers in the future China market, we will consider more on satisfying their demands, said Xia.
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