The Hyundai Genesis Prada model was unveiled at last week's Seoul motor show in South Korea.
Only three of the Prada Genesis cars will be produced: One will be retained by Hyundai while the other two will be auctioned for charity, Hyundai said.
Among the luxury features of the car, co-developed by Hyundai R&D in Namyang, South Korea, and Prada's Design Center in Italy in a four-month project, are the grille, emblem, and door handles which are plated in a matte gold finish. Prada-designed 20-inch alloy wheel rims complement matte metallic midnight blue exterior paint and titanium metal exterior trim. Even the antenna gets a Prada redesign.
The Genesis Prada features a white "saffiano" leather interior with illuminated floors.
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