Again it's Shanghai VW, the Chinese joint venture (JV) between VW and Shanghai Automotive Industry Corporation (Group) (SAIC), that claimed the No 1 spot in April with sales of 60,425 cars, trailed by FAW VW, VW's Chinese JV with First Automotive Works (FAW), China Passenger Car Association, an industry group, said over the weekend.
Last month it was FAW VW, followed by Shanghai VW. Actually the two JVs have topped China's monthly sedan list for years, with very little exceptions.
Why VW succeed it? First, it is because their high localization rate. It has always been launching vehicles suited extremely well for Chinese market. No matter its the classic Santana, Jetta or the new Passat and Polo cars, all of them were once so popular in China that no other brand can match.
Second, VW is thus doing well in China because it gives consistency in its products. Its vehicles are good and sound and it gives value for money.
Globally VW is also increasing while many other auto makers are reporting losses and worried about bankruptcy. VW's strong foundation has kept it inured from problems besetting other auto makers. VW is in an enviable position and rising rapidly and when the economy turns, it shall gain even more.
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VW is sitting pretty in China and world auto market.
Gasgoo: auto parts source
