Hyundai have had a complete turn around in China over the past two years, it was only a few months ago that they appeared to be struggling in the Chinese market with out of date products that were hardly catching the attention of local consumers, that seems to have completely changed for 2009.
By July 2009 Beijing-Hyundai, the JV between Hyundai and Beijing Auto Works had already sold more cars from January to July 2009 than they did in the whole of 2008. Beijing-Hyundai saw sales of 43,813 cars from Jan to July this year, of which the Elantra accounted for 13,014 sales and the newer Elantra Rui Dong accounted for sales of 20,522.
Beijing-Hyundai’s impressive turn around has mostly been due to the launch of the Elantra Rui Dong and strong advertising in China. Over the coming months Hyundai is expected to launch new models such as the Hyundai i10 into the Chinese market.
Gasgoo: auto parts source
