General Motors Co., focusing resources on four U.S. brands as it disposes of four others, will revive the Regal name for Buick's next midsize sports sedan.
GM announced the move at a dealer business meeting today, according to a statement on the Detroit-based automaker's Web site. Buick already sells a vehicle under the Regal name in China. GM didn't say when the Regal would be sold in the U.S.
"The transformation of Buick began with our luxury crossover, the Buick Enclave, and continued this year with the launch of the 2010 LaCrosse premium sedan," said Buick GMC General Manager Susan Docherty, who becomes GM's U.S. sales chief on Oct. 16.
Expanding Buick is part of GM's strategy of emphasizing that brand along with Chevrolet, GMC and Cadillac since exiting bankruptcy on July 10. Buick plans to double its current lineup of three models in the next two years.
The Regal was dropped when GM began selling the LaCrosse in 2004.
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