Shanghai. October 16 (Gasgoo.com) - Honda has lowered price of its luxury Acura brands in Chinese market, Shanghai-based newspaper Oriental Morning Post reported today.
Acura TL retail prices have been lowered to 390,000 yuan ($51,950), which is about 40,000 yuan ($5,330) lower than Manufacturer Suggested Retail Price (MSRP). This puts the TL some thousand dollars below fully-equipped models from BMW 5-series, and Lexus GS, according to Shanghai-based Oriental Morning Post.
Meanwhile, Acura RL will be priced at 650,000 yuan ($86,580), which is 30,000 yuan lower than Manufacturer Suggested Retail Price; while price of the new arrival Acura MDX will stay at 670,000 yuan ($89,240), the newspaper reported.
"By keeping the price down, Honda's Acura division hopes to aggressively secure bigger market share in China and gradually establish its luxury brand image among Chinese consumers," said head of Honda Acura's division in China.
Honda created the Acura brand in 1986 to enter the luxury automobile market in North America. Since then, Acura has been established as a premium brand exclusive for North America market. Global sales of the brand so far have reached a record of 3.2 million units.
As demand for luxury cars has increased with the growth of a more affluent class in China, Honda began to deliver Acura to Chinese market in September 2006.
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