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SAIC may buy Buick brand of slimming GM

By George Gao  From Gasgoo.comApril 07, 2009

The Buick brand that has low sales in the U.S. will be slashed. As China is the biggest market of the Buick cars, SAIC is planning to buy the Buick brand from GM or take over the rights to use the Buick brand in China.

Shanghai, April 7 (Gasgoo.com) As China is the biggest market of the Buick cars, GM's Chinese partner partner SAIC is planning to buy the Buick brand from slimming GM or take over the rights to use the Buick brand in China, Shanghai Securities News said today.

To get the financial support from the Obama administration, General Motors has to lose more weight and reduce the number of its brands to three. The U.S. auto task force will slash the Buick brand that has posted the lowest sales in the American market.

Obama's auto task force is closely examining the operation of General Motors so as to stanch the "bleeding" of the U.S. auto giant. After rejecting GM's plans to raise its credit commitments to Delphi to $450 million from $300 million, the U.S. government will require the automaker to reduce the number of brands to focus on the globally profitable brands for survival.

The ailing US car giant has said it is "prepared" for bankruptcy proceedings if it is not able to restructure out of court, according to a regulatory filing it made to the Treasury Department.

The Obama administration gave GM, the largest US car maker, 60 days to develop a more aggressive restructuring plan and a credible strategy.


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