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SAIC-GM releases all-new brand emblem, to start presale of first Ultium-based model in 2021

Monika From Gasgoo| September 17 , 2021 14:43 BJT

Shanghai (Gasgoo)- SAIC General Motors (SAIC-GM), a 50/50 joint venture between SAIC Motor and General Motors, announced on Sept. 16 it has switched to a fire new brand logo, demonstrating the automaker's transformation towards auto electrification, intelligence, and connectivity.

SAIC GM new logo, SAIC GM Ultium, China automotive news

Old logo of SAIC-GM; photo credit: SAIC-GM

SAIC GM new logo, SAIC GM Ultium, China automotive news

New logo of SAIC-GM; photo credit: SAIC-GM

Compared to the older logo, the new one adopts a more concise design and a more lively color scheme. To be specific, the uppercase lettering “GM” (standing for “General Motors”) in the exact middle has been replaced by the lowercase “gm” with the letter “m” underscored. At the first glance, the newest logo is shaped like the letter “S”, which represents the parent company SAIC Motor. The color has been changed from gray to gradient sky blue, embodying SAIC-GM's resolution to offer smart mobility services using innovative environmental-friendly smart technologies.

SAIC GM new logo, SAIC GM Ultium, China automotive news

Aoteneng platform; photo credit: SAIC-GM

In the meantime, SAIC-GM announced that GM's Ultium EV platform, which features modular battery and drive unit combinations, is named “Aoteneng” in Chinese. The first model based on the platform is the Cadillac LYRIQ. The automaker will kick off the car presale this year and start delivery in 2022. Currently, the model's tooling trial prototype has already rolled off the assembly line.

SAIC GM new logo, SAIC GM Ultium, China automotive news

Cadillac LYRIQ; photo credit: SAIC-GM

Positioned as a full-sized SUV, the China-made Cadillac LYRIQ measures 5,003mm long, 1,978mm wide, 1,635mm tall, and has a wheelbase that spans 3,094mm. All variants of the model will come standard with a 33-inch curved OLED screen, which will serve as the infotainment system, instrument gauge, and control for lighting.  

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