Gasgoo Munich-The 91st Paris Motor Show opened in Paris on October 12, with GAC Group presenting six models across its Trumpchi, AION and HYPTEC lineups, according to GAC Group. The company also introduced its Europe-focused brand proposition, “GAC. THE ENGINEERS,” and its global service brand, GAC CARE+. The AION UT Cross, an all-electric crossover, made its global debut at the show.
Image Credit: GAC
Key Takeaways
The AION V and AION UT are already produced locally in Europe. GAC plans to open a European R&D center in 2027 and gradually build a local engineering team of more than 100 people.
GAC' s European operations span 30 countries. The company plans to establish more than 180 sales and service outlets by the end of 2026, focusing on the UK, Germany, France, Italy and Spain.
AION UT Cross makes its global debut
Designed with European road conditions in mind, the AION UT Cross has undergone chassis tuning and adds features such as roof rails. Its crossover format is intended for light outdoor use.
Image Credit: GAC
Expanding local operations in Europe
Beyond the vehicle debut, GAC' s broader push to strengthen its local presence in Europe is a key development at this year' s show.
GAC General Manager Xia Xianqing said Europe is both a key market for the company' s expansion and an important part of its global brand strategy.
After-sales services and brand partnerships
After-sales support is another focus of GAC' s European strategy. GAC CARE+ will launch first in Europe, offering three years of free roadside assistance, an eight-year or 160,000-km vehicle warranty, and an eight-year or 200,000-km battery warranty. GAC said its Rotterdam parts distribution center has achieved a parts order fulfillment rate of more than 95%, with shipments dispatched within an average of 36 hours.
GAC also announced that it had become the official automotive partner of English Premier League club Chelsea FC, adding another channel for raising its brand profile in Europe.
What to watch next
GAC is expanding its European presence beyond vehicle launches to encompass R&D, manufacturing, sales channels and after-sales services. Whether these investments translate into sustained sales and stronger brand recognition remains to be seen as the company competes in Europe' s established automotive market.
