Harmony Intelligent Mobility Alliance Delivers 45,046 Units in July, Multiple Models See Strong Sales

Gasgoo Munich- On August 1. Harmony Intelligent Mobility Alliance has released its July delivery figures. The brand handed over 45,046 new vehicles last month, bringing its cumulative total for the first seven months of the year to 286,000 units — a 13.7% increase from the same period in 2023.

As deliveries continue to roll out, the alliance’s cumulative volume across its entire lineup has surpassed 1.48 million units. That milestone sets a new record for delivery speed among domestic emerging automakers, signaling a rapidly expanding user base.

In terms of sales mix, several key models posted standout performances, with success spanning high, mid, and low-end segments — a sign the brand isn't overly reliant on a single vehicle. The high-end flagship, the all-new AITO M9, surpassed 20,000 deliveries in just seven weeks of mass production. Including previous iterations, the M9 family has now crossed the 300,000-unit threshold, cementing its status as a core pillar in the premium family SUV market.

Image Source: Harmony Intelligent Mobility Alliance

The AITO M6, launched just 97 days ago, has already topped 40,000 cumulative deliveries, ramping up faster than most peers. The MPV segment saw a notable breakthrough as the Luxeed V9 surpassed 10,000 monthly deliveries in July, strengthening its competitiveness in the mid-to-high-end new energy MPV sector. Meanwhile, the youth-oriented Shangjie Z7 series has exceeded 20,000 cumulative units, solidifying the brand's foundation in the 200,000 to 300,000 yuan price bracket.

The product roadmap is taking shape, with an expansion of the high-end lineup imminent. According to the official schedule, Harmony Intelligent Mobility Alliance will host a launch event on August 5. The "era flagship" MPVs — the Maextro V800 and V680 — will officially go on sale, targeting the premium business travel market. Additionally, the brand’s first tech-luxury hardcore SUV, the Stelato G9, will open for reservations at the same event, filling a gap in the off-roading segment.

Continuous software iteration has become a key tool for retaining existing users and bolstering the competitiveness of new models. The alliance has begun rolling out summer OTA updates in batches, bringing features like the ADS 5 advanced intelligent driving system to vehicles. Leveraging ongoing updates to the HarmonyOS cockpit, current models can constantly refine driving smoothness and in-car interaction. This "always-new" approach helps sustain user loyalty through a long-term, upgradable intelligent experience.