Gasgoo Munich-June 30. ROX Motor released its latest delivery figures on June 30. The company handed over 2,512 new vehicles last month — a 99.5% surge from a year earlier — as global orders continued their steady climb.
That marks the seventh straight month of month-on-month gains, extending a steady upward trend that has defined the year so far.
Image Credit: ROX Motor
Looking back at its delivery trajectory since the start of 2026, a clear upward curve has emerged: 1,028 units in January, 1,298 in February, 1,480 in March, 2,035 in April, 2,052 in May, and 2,512 in June.
From January to June, volumes climbed from 1,028 to 2,512 — a jump of more than 144%. Cumulative deliveries for the first half hit 10,405, successfully breaching the 10,000-unit mark.
Established in 2021, ROX Motor positions itself as a premium new energy vehicle brand focused on outdoor travel.
Unlike the "domestic-first, foreign-later" path typical of most brands, ROX Motor currently draws the bulk of its sales from overseas, having established a presence in more than 40 countries. Volumes continue to swell in the Middle East and Africa, while in premium markets like Saudi Arabia, the brand has already begun to locally outpace traditional luxury rivals.
In June 2026, ROX Motor also announced a deep partnership with JD Logistics. The two sides will jointly build and operate a dedicated regional automotive parts center in the United Arab Emirates, aiming to comprehensively elevate the after-sales service experience for local owners.
The Jishi ADAMAS, currently on sale, is a mid-to-large-size SUV available in two variants with official guide prices ranging from 349,900 to 359,900 yuan. An evolution of the Jishi 01, it features a 1.5-liter turbocharged range extender and comes standard with amenities such as electric suction doors, an onboard refrigerator, zero-gravity rear seats, and independent rear entertainment displays.
For the full year of 2025, ROX Motor delivered 15,318 vehicles — nearly triple the previous year's total. December alone saw 2,528 units handed over, setting a new record.
Yan Feng, co-founder and CEO of ROX Motor, previously set a global sales target of 30,000 units for 2026. While a monthly volume of just over 2,000 units may seem modest within the broader new energy market, this consistently rising performance has earned positive recognition for a new brand focused on the niche outdoor off-road segment. With continued expansion of production capacity and sales channels in the second half, ROX Motor is making steady progress toward its annual goal.
