Gasgoo Munich- Responding to a recent surge of online misinformation regarding "internal channel" discounts and "special offer" used vehicles, ZEEKR's legal department issued a purchase safety warning on May 8. The alert directly targets unauthorized accounts that use bait-and-switch tactics to mislead consumers and disrupt the normal sales order.
Image source: ZEEKR
In its statement, ZEEKR reaffirmed its direct sales policy, which enforces a unified national pricing and benefit structure. The company emphasized that any unofficial channel touting "internal connections" or "abnormally low prices" is unauthorized and has no affiliation with the brand. This tough stance serves as a precise counterstrike against the persistent online traffic scams plaguing the auto retail sector.
To help consumers steer clear of risks, ZEEKR laid out three clear guidelines: stick to official channels like the ZEEKR App, the official website, or offline stores for new cars, and ignore private sales or purchasing agents; for used vehicles, select legally qualified trading platforms and compliant dealers, strictly verify vehicle documentation and seller credentials, and proceed with caution when paying; and maintain high vigilance toward "ultra-low" prices that deviate significantly from market norms—avoid private transfers to prevent financial loss.
While the direct sales system for new energy vehicles has bolstered price transparency, scams relying on social media to fabricate low-price inventory are on the rise. ZEEKR's proactive warning not only acts as a safeguard for user rights but also offers a model for the industry to purify channel management. The automaker stated it will continue to crack down on false advertising and infringement that exploits its name, striving to ensure a safe and regulated environment for buying and owning vehicles.
