IM Motors rolls out IM AD urban NOA function in Shanghai

Gabriella From Gasgoo

On January 23, IM Motors, the premium intelligent electric vehicle brand co-founded by SAIC Motor, Zhangjiang Hi-Tech, and Alibaba, rolled out the IM urban NOA (Navigation on Autopilot) feature, marking the commencement of its global first trial.

BrandsIM
BrandsAUDI, Baojun, Baojun (Diamond), Buick, Cadillac, Chevrolet, IM, Maxus, MG, RISING, Roewe, Skoda, Volkswagen, VW ID, Wuling, Wuling (Global Silver Logo)

Beijing (Gasgoo)- On January 23, IM Motors, the premium intelligent electric vehicle brand co-founded by SAIC Motor, Zhangjiang Hi-Tech, and Alibaba, rolled out the IM urban NOA (Navigation on Autopilot) feature, marking the commencement of its global first trial. 

The primary urban area in Shanghai is the first to adopt this advanced intelligent driving feature. 

6384162191853362486636732.jpg

Photo credit: IM Motors

The IM urban NOA function boasts an efficient perception architecture and cutting-edge AI algorithms. Within supported urban main roads, once activated, the urban NOA feature enables vehicles to autonomously follow navigation routes, intelligently change lanes, make turns at unprotected intersections, and navigate around obstacles. This functionality essentially achieves intelligent navigation-assisted driving from point A to B, significantly reducing driver fatigue and stress.

The pioneering launch of the IM urban NOA begins in Shanghai, adhering to the automaker’s meticulous principle of "testing city by city, thorough validation." In practical tests within Shanghai's open main urban area, IM Motors said that its urban NOA demonstrated a 30% lower intervention rate per hundred kilometers compared to competitors.

IM Motors anticipates a prosperous year for its IM AD advanced intelligent driving system deployment in 2024. Following the launch of urban NOA, a nationwide beta test of the urban commute mode smart driving system will be launched in the first quarter. By June, the company plans to introduce urban NOA function that does not rely on HD maps, accelerating citywide deployment. Throughout the year, IM Motors aims to expand the urban commute mode smart driving system to hundreds of cities, introducing advanced features like One-Key AI Valet 2.0, Memory Parking, and Automated Multilevel Parking.

IM MotorsAutomaker
Location: China/Shanghai/Shanghai/Pudong New Area
BrandsIM
SAIC MotorAutomakerCompany Insights
Location: China/Shanghai/Shanghai/Pudong New Area
BrandsAUDI, Baojun, Baojun (Diamond), Buick, Cadillac, Chevrolet, IM, Maxus, MG, RISING, Roewe, Skoda, Volkswagen, VW ID, Wuling, Wuling (Global Silver Logo)
ModelsMidsize SUV, Compact SUV, Compact SUV, Midsize SUV, i6/i6 MAX, LS8, HS/Pilot, Electra E5, Enclave, Fullsize SUV, Encore, Encore GX/Encore Plus, Envision, Excelle, Excelle GT, GL6, GL8, GL8 ES/ Avenir, Century, Lacrosse, Electra E4, Regal, Velite 6, Velite 7, Verano, Envista, Large EV Car, OPTIQ, CT4, CT5, CT6, Large EV SUV, LYRIQ, GT4, XT4, XT5, XT6, Fullsize SUV, Blazer, Cavalier, Seeker, Equinox, Malibu XL, Menlo, Fullsize EV SUV, Monza, Orlando, Sail 3, Tracker, Trailblazer, Chevrolet, D60, D90, Lingdi, G70, G90, G10, G20, G50, L7, L6, LS6, LS9, LS7, i6/i6 MAX, iMAX8, MARVEL R, MG4, Compact Car, RC7, R7, F7, Compact Car, Midsize SUV, MG7, Cyberster, MG ONE, MG3, MG5, MG6, ZS, Clever, D5X, D7, D6, i5, Ei5, RX3, Lomemo, RX5 MAX, RX5/RX5 PLUS, RX8, RX9, Whale, 510, 530, 630, 730, E100, E200, E300, RC-5, RS-3, RS-5, RS-7, Valli, Yangguang, Hongguang MINIEV, Hongguang PLUS, Hongguang S, Hongguang S3, Hongguang V, Rongguang, Sunshine, Zhengcheng, Jiachen, Hongguang MINIEV, Nano, Xingguang s, Air ev, Binguo, Yep, Yun Duo, Medium-sized pure electric sedan, Midsize SUV BEV, Yunhai, Large SUV, Huajing S, Xingyun, Xingguang, Xingchi, Victory, Asta, Spark, Aveo, Kamiq/Kamiq GT, Karoq, Kodiaq, Octavia, Rapid, Superb, A7L, Midsize SUV, Q6 E-tron, Q5 e-tron, A5, Q6, Lamando, Lavida, Lavida XR, Passat, Phideon, Polo, Santana, T-Cross, Teramont, Teramont X, Tharu, Tiguan L, Tiguan X, Touran L, Viloran, ID.7 S, ID.3, Guanghe 4 X, ID.6 X, Excelle GX, XTS, Cruze, Malibu, Feifan R, GS, MARVEL X, 360, Whale, 310, 560, 310W, 360, RC-6, RM-5, Yangguang, e-Lavida, Touran, GL8 ES/ Avenir, Velite 7View more

Gasgoo not only offers timely news and profound insight about China auto industry, but also help with business connection and expansion for suppliers and purchasers via multiple channels and methods. Buyer service: buyer-support@gasgoo.com Seller Service: seller-support@gasgoo.com

All Rights Reserved. Do not reproduce, copy and use the editorial content without permission. Contact us: autonews@gasgoo.com

Related Documents(2)

Rankings of smart cockpit component suppliers in China (Jan.-Jun. 2026).zip
Rankings of ADAS component suppliers in China (Jan. - Jun. 2026).zip