SAIC Motor PV, BOE Varitronix to ally on smart in-car display

Nika From Gasgoo

SAIC Motor PV and BOE Varitronix Limited recently entered into a strategic partnership to co-boost the innovation of the products related to in-car display and interaction technologies.

BrandsIM, MG, RISING, Roewe, SAIC
BrandsAUDI, Baojun, Baojun (Diamond), Buick, Cadillac, Chevrolet, IM, Maxus, MG, RISING, Roewe, Skoda, Volkswagen, VW ID, Wuling, Wuling (Global Silver Logo)

Shanghai (Gasgoo)- SAIC Motor Passenger Vehicle (SAIC Motor PV) and BOE Varitronix Limited, a HK-listed supplier of automotive display products, entered into a strategic partnership earlier this month to co-boost the innovation of the products related to in-car display and interaction technologies, aiming to build a new smart mobility ecosystem based on intelligent auto cockpit.

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SAIC Motor PV, BOE Varitronix signing agreement; photo credit: BOE Varitronix

Under the agreement, both parties will carry out all-around cooperation on the technology R&D, the product design and the in-car application for automotive smart cockpit. To be specific, they will jointly work on the R&D of the innovative products based on such display technologies as centrally-mounted curved display, flexible OLED (organic light-emitting diode), and transparent window display.

In addition, the duo also plan to team up on the product popularization, the research of cutting-edge technologies, the brand promotion, the industrial intelligence, and other businesses. Through building and operating a joint lab, they will co-endeavor to help China’s automobiles make breakthroughs in intelligence technologies.

As the automotive business unit of BOE, a Chinese leading supplier of display products and solutions, BOE Varitronix provides comprehensive and one-stop solutions and products, including the design, manufacturing and sales of automotive displays, industrial displays, home appliance application displays, and medical product displays. Through its global sales network, the company operates businesses in China, Europe, Korea, Japan, America and etc.

SAIC Motor PV, SAIC Motor's self-owned PV unit owing three brands Roewe, MG, and R Auto, is striving to quicken its development of intelligence products. In February 2021, the company and Chinese chip maker Horizon Robotics inked an agreement under which SAIC Motor PV will develop evolvable smart cars using the latter's intelligent driving solution that integrates the “Journey” AI chips, visual perception algorithm, closed-loop data, and other technical capabilities.

Location: China/Shanghai/Shanghai/Pudong New Area
BrandsIM, MG, RISING, Roewe, SAIC
SAIC MotorAutomakerCompany Insights
Location: China/Shanghai/Shanghai/Pudong New Area
BrandsAUDI, Baojun, Baojun (Diamond), Buick, Cadillac, Chevrolet, IM, Maxus, MG, RISING, Roewe, Skoda, Volkswagen, VW ID, Wuling, Wuling (Global Silver Logo)
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