Gasgoo Munich- The 2026 Paris Motor Show officially opened on October 12. Avatr took the stage with three models — the T09 concept, 07L, and 06T — and laid out its European expansion roadmap. Under the plan, the brand will formally enter Europe in 2027, initially targeting markets such as Norway and Spain.
Image Source: Avatr
The Avatr T09 concept, showcased at the event, made its global debut in Paris on October 11. Positioned as a luxury SUV in the 500,000-yuan class, it serves as the first model in the brand's all-new flagship lineup, with a production version slated for launch in 2026. The T09's arrival will give Avatr two distinct product lines — Digital and Flagship — pushing the brand further upmarket.
Image Source: Avatr
Styling-wise, the T09 introduces a new flagship design language, featuring a 3D sculpted grille, crystal-array headlights, and a full-width taillight. The cabin sports a continuous triple-screen display and a retractable Vortex interactive hub packed with 118 RGB LEDs, elevating the in-car experience.
Image Source: Avatr
On the tech front, the T09 draws on expertise from Changan, Huawei, and CATL. It runs Huawei's Qiankun ADS and Taihang chassis control systems. Power comes from a 2.0T hybrid engine paired with a tri-motor distributed electric drive, pushing total output past 1,000 horsepower. A 71.24 kWh CATL battery supplies over 400 km of CLTC pure-electric range.
Image Source: Avatr
Also on display was the Avatr 07L, a large five-seat luxury SUV equipped with Huawei's Qiankun ADS 5, a HarmonyOS cockpit, and an 89.33 kWh CATL battery. The Avatr 06T, meanwhile, targets the sport sedan segment, featuring Huawei's Qiankun ADAS and Taihang distributed electric drive.
Under the expansion roadmap, the 07L and 06T will be the first models Avatr brings to Europe in 2027. The brand's overseas footprint already spans 70 countries and regions, with plans to reach over 110 by 2030.
Image Source: Avatr
Yet for all the flashy reveals, Avatr's real test in Europe lies ahead. Whether it can build competitive local sales channels, after-sales networks, and pricing will directly shape the outcome of its premium strategy.
