Geely Auto Group VP Li Chuanhai: Industry Homogenization Not Particularly Severe

Edited by Betty From Gasgoo

Gasgoo Munich- Li Chuanhai, vice president of Geely Auto Group, rejected the idea of industry homogenization on May 29. "Some say the sector is severely homogenized. I disagree," he said at the Future Auto Pioneer Conference.

AI technology offers vast possibilities for the auto industry. Breakthroughs remain possible, from future cabins acting as portals to fully autonomous driving.

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Top AI talent largely joins large language model companies. Traditional automakers struggle to compete in hiring. Geely's solution is "ecosystem co-creation." The company partners with StepFun and Ecarx to advance full-domain AI. This leverages a broader ecosystem to build talent density.

Geely rejects the view that the industry is hitting a technological ceiling. The car is the fastest vessel for "embodied intelligence." As Level 3 and Level 4 autonomy expands, AI will shift from "driving" to "serving." Future cabins will phase out standalone apps. Super-intelligent agents will directly connect services.

Systematic innovation relies on three elements: investment, ecosystem synergy, and talent density. Geely Auto Group has implemented a long-term AI strategy. The company sustains investment and fosters collaboration. It aggregates talent to build the world's only smart vehicle computing alliance.

China will become a true automotive powerhouse when more brands establish global roots. Li added that the world must rely on Chinese technology and standards.

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