Gasgoo Munich-On Oct. 9, ENERGEE, the battery arm of Geely Holding Group, kicked off a global recruitment drive for dealers. It’s the first major move to open its sales network to external channels since the company consolidated its battery assets.
Image Source: ENERGEE
According to the recruitment notice, dealers will focus on energy storage cells in mainstream specifications including 100Ah, 159.5Ah, and 314Ah. The drive is global: ENERGEE plans to establish regional outlets based on business needs, tapping into local industrial clusters to drive market promotion and sales services.
The notice highlights four key advantages: the backing of Geely Holding’s brand and its massive cell manufacturing capacity; a full product ecosystem that includes after-market services like maintenance and recycling; a global service network supporting dual domestic and overseas expansion; and standardized support through brand licensing, business norms, and systematic training.
Partners are expected to have experience in the new energy, storage, or power equipment sectors, along with regional customer resources and market development capabilities. A mature commercial and after-sales team is also required. The recruitment process covers application submission, internal review, partnership confirmation, agreement signing, and final authorization.
Established in April 2025 and headquartered in Quzhou, Zhejiang, ENERGEE is a first-tier subsidiary of Geely Holding. It focuses on high-safety, high-performance lithium iron phosphate (LFP) technology and operates two major product lines: "Golden Brick" and "Unmatched." The former targets passenger and commercial mobility along with battery-swapping ecosystems, while the latter covers the full spectrum of energy storage.
The company currently operates 10 smart manufacturing bases and three research institutes across China, with a planned total capacity of 150GWh. On the partnership front, ENERGEE has forged deep ties with automakers like ZEEKR, Geely, and Volvo, as well as energy giants such as State Grid, SPIC, and PowerChina.
From an industry perspective, this recruitment signals a strategic shift for Geely’s battery business—moving from primarily supplying its own vehicles to selling on the open market. As competition in the energy storage sector intensifies, battery makers are increasingly relying on dealer networks to expand their market reach. How ENERGEE fares in this push will be worth watching.
