Gasgoo Munich- The 9th China International Import Expo kicked off in Shanghai on Nov. 5. Jaguar Land Rover is marking its ninth consecutive appearance at the event, bringing seven models from the Range Rover and Defender families to the Automotive & Smart Mobility section in Hall 7.2. The display also highlights the automaker's bespoke services and its corporate social responsibility initiatives in China.
Image Source: Jaguar Land Rover
At this year's expo, the classic Land Rover Series I and the Defender Dakar rally prototype are sharing the stage for the first time. The Series I famously completed a land crossing of Europe and Asia in 1955, while the Dakar racer is based on the production Defender OCTA. Featuring the D7x body architecture and a 4.4-liter V8 powertrain, the vehicle secured the top two spots in the production class at the 2026 Dakar Rally.
Image Source: Jaguar Land Rover
In the realm of luxury personalization, Jaguar Land Rover has set up a Range Rover SV Bespoke experience zone. With over 1.6 million combinations of colors, materials, and craftsmanship on offer, the showcase underscores the brand's capability in delivering tailored products and services.
On the market front, Jaguar Land Rover notes it has held the top spot in China's luxury SUV segment priced above 700,000 yuan for two straight years. Range Rover, specifically, has maintained its lead in the 1.5 million yuan-plus category for three consecutive years, commanding nearly 40% of the market.
Image Source: Jaguar Land Rover
Tim Howard, Chief Executive Officer of Jaguar Land Rover China, said the company plans to further enrich its product lineup, cultivate differentiated brand experiences, and elevate its full-lifecycle services.
Separately, Jaguar Land Rover dedicated a section of its booth to corporate social responsibility. Its Youth Dream Fund, established in partnership with the China Soong Ching Ling Foundation, has been operating for 12 years. To date, the initiative has received over 100 million yuan in funding, benefiting more than 700,000 young people. In April, Jaguar Land Rover announced plans to commit another 25 million yuan to support the next phase of its public welfare projects.
