Gasgoo Munich- On Nov. 10, Changan Mazda Automobile Sales Branch has announced a leadership change. Wu Xuxi is stepping down for a new appointment, effective immediately, while Liu Bin takes over as Executive Deputy General Manager of the sales branch.
Image source: Changan Mazda
Wu Xuxi assumed the role in 2020. He led the team through the integration of two Mazda joint ventures, the shift toward electrification, and the overhaul of user operations and sales channels. During his tenure, Changan Mazda launched two global new-energy models—the EZ-6 and EZ-60. It introduced the "Yue Ma Xingkong" user platform and established its "Fans Festival" as a signature marketing event. The dealer network also completed upgrades to support new-energy services.
Liu Bin brings more than 25 years of experience in automotive sales and marketing to the position. His previous roles include Director of the Distribution Center at Changan Automobile Sales Co., and Director of the Guangzhou Service Support Center at Changan Oshan. Most recently, he served as Deputy General Manager of the Marketing Center at Chongqing Changan Kaicheng Automotive Technology and as Customer Officer at Changan Kaicheng. He has accumulated deep expertise in market sales, channel management, and user operations.
In his new role, Liu Bin will drive Changan Mazda's expansion in the new-energy market. His mandate is to improve operational quality and brand value while executing the company's electrification strategy.
