SAIC Motor’s new trademark likely to be Chinese name of R Auto

Monika From Gasgoo

SAIC Motor has filed the application for two trademarks “SAIC Feifan” and “Feifan”, which are awaiting substantive review, according to the Trademark Office of China National Intellectual Property Administration.

BrandsAUDI, Baojun, Baojun (Diamond), Buick, Cadillac, Chevrolet, IM, Maxus, MG, RISING, Roewe, Skoda, Volkswagen, VW ID, Wuling, Wuling (Global Silver Logo)
BrandsIM, MG, RISING, Roewe, SAIC

Shanghai (Gasgoo)- SAIC Motor has filed the application for two trademarks “SAIC Feifan” and “Feifan”, which are awaiting substantive review, according to the Trademark Office of China National Intellectual Property Administration.

A local media outlet revealed, in all likelihood, “Feifan” will be the Chinese name of R Auto, the premium new energy vehicle marque of SAIC Motor Passenger Vehicle (SAIC Motor PV).

Persons with R Auto declined to comment as relevant matters are keeping confidential.

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R Auto ES33; photo credit: R Auto

R Auto is an independent car marque parallel with Roewe and MG under SAIC Motor PV. It was derived from the electric vehicle lineup of Roewe brand, while has not gotten an official Chinese name yet.

Currently, R Auto has two production models for sales, namely, the ER6 compact sedan and the MARVEL R mid-sized SUV.

SAIC Motor PV said the car deliveries of R Auto in September surged 91% compared to the previous month, while didn't reveal the concrete sales volume.

At the Chengdu Motor Show 2021, the mass-produced version of the ES33, R Auto's third model, was officially launched. The all-electric full-sized SUV is SAIC's first model to use the full-stack in-house developed intelligent driving solution “PP-CEM”.

SAIC Motor announced in late June that its new-generation power battery system would be put into volume production at the end of 2021 and would be first applied in the newest premium model under R Auto.

SAIC MotorAutomakerCompany Insights
Location: China/Shanghai/Shanghai/Pudong New Area
BrandsAUDI, Baojun, Baojun (Diamond), Buick, Cadillac, Chevrolet, IM, Maxus, MG, RISING, Roewe, Skoda, Volkswagen, VW ID, Wuling, Wuling (Global Silver Logo)
ModelsMidsize SUV, Compact SUV, Compact SUV, Midsize SUV, i6/i6 MAX, LS8, HS/Pilot, Electra E5, Enclave, Fullsize SUV, Encore, Encore GX/Encore Plus, Envision, Excelle, Excelle GT, GL6, GL8, GL8 ES/ Avenir, Century, Lacrosse, Electra E4, Regal, Velite 6, Velite 7, Verano, Envista, Large EV Car, OPTIQ, CT4, CT5, CT6, Large EV SUV, LYRIQ, GT4, XT4, XT5, XT6, Fullsize SUV, Blazer, Cavalier, Seeker, Equinox, Malibu XL, Menlo, Fullsize EV SUV, Monza, Orlando, Sail 3, Tracker, Trailblazer, Chevrolet, D60, D90, Lingdi, G70, G90, G10, G20, G50, L7, L6, LS6, LS9, LS7, i6/i6 MAX, iMAX8, MARVEL R, MG4, Compact Car, RC7, R7, F7, Compact Car, Midsize SUV, MG7, Cyberster, MG ONE, MG3, MG5, MG6, ZS, Clever, D5X, D7, D6, i5, Ei5, RX3, Lomemo, RX5 MAX, RX5/RX5 PLUS, RX8, RX9, Whale, 510, 530, 630, 730, E100, E200, E300, RC-5, RS-3, RS-5, RS-7, Valli, Yangguang, Hongguang MINIEV, Hongguang PLUS, Hongguang S, Hongguang S3, Hongguang V, Rongguang, Sunshine, Zhengcheng, Jiachen, Hongguang MINIEV, Nano, Xingguang s, Air ev, Binguo, Yep, Yun Duo, Medium-sized pure electric sedan, Midsize SUV BEV, Yunhai, Large SUV, Huajing S, Xingyun, Xingguang, Xingchi, Victory, Asta, Spark, Aveo, Kamiq/Kamiq GT, Karoq, Kodiaq, Octavia, Rapid, Superb, A7L, Midsize SUV, Q6 E-tron, Q5 e-tron, A5, Q6, Lamando, Lavida, Lavida XR, Passat, Phideon, Polo, Santana, T-Cross, Teramont, Teramont X, Tharu, Tiguan L, Tiguan X, Touran L, Viloran, ID.7 S, ID.3, Guanghe 4 X, ID.6 X, Excelle GX, XTS, Cruze, Malibu, Feifan R, GS, MARVEL X, 360, Whale, 310, 560, 310W, 360, RC-6, RM-5, Yangguang, e-Lavida, Touran, GL8 ES/ Avenir, Velite 7View more
Location: China/Shanghai/Shanghai/Pudong New Area
BrandsIM, MG, RISING, Roewe, SAIC

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