Gasgoo Munich- On October 13, AITO officially announced the M9 claimed the top sales spot among models priced over 500,000 yuan for four consecutive months. The vehicle is jointly designed by SERES and Huawei.
Image source: AITO
SERES' September production and sales report shows a boost from AITO M9 Ultimate Extended Edition deliveries. The new-generation AITO M9 series surpassed 40,000 cumulative deliveries over 16 weeks. Monthly volumes consistently exceeded 10,000 units. Separately, September registration data from tracker ECC Intelligence Bureau shows the M9 recorded 10,390 registrations. It topped all models under the Harmony Intelligent Mobility Alliance (HIMA).
The new-generation AITO M9 launched on May 27, 2026, available in extended-range and pure-electric variants. According to JALASO's 2026 First-Half New Energy Vehicle Brand Health Study, the M9 took first place in the large-SUV NPS ranking with a score of 87.2.
Notably, the overall market for vehicles priced above 500,000 yuan is contracting. JALASO data shows the segment's sales fell 17.3% year-on-year in the first half of 2026. Imported models saw their share drop to 44%, while domestic brands climbed to 37%—now claiming five of the top 10 spots.
