Gasgoo Munich- Audi will appoint Jeff Zhang as president of Audi China and transfer Audi Sport GmbH Managing Director Rolf Michl to China as COO from November 1, 2026. Zhang and Michl will jointly lead Audi China, while Rouven Mohr will take interim charge of Audi Sport. Current Audi China President Johannes Roscheck will return to Ingolstadt.
Jeff Zhang; image source: Audi
Key Takeaways
·Zhang will succeed Johannes Roscheck as Audi China president on November 1, 2026.
·Michl will become COO of Audi China, where he and Zhang will jointly lead the organization.
·Mohr will take interim leadership of Audi Sport while retaining his AUDI AG technical development role.
·Roscheck will hand over his responsibilities on November 1, 2026, and return to Ingolstadt in early 2027.
Image source: Audi
Leadership appointments
Zhang has more than 20 years of international management experience. Before joining Audi China, he was vice president and CEO of the Chery brand at Chery International, oversaw the automaker's European operations, and served as managing director of Alfa Romeo and DS Automobiles in China at Stellantis. From 2018 to 2020, he held senior positions at Audi in China, including work to establish the SAIC Audi sales organization and on strategic projects involving FAW Audi. He has also held leadership roles at Nissan in Japan and North America.
Michl has led Audi Sport GmbH since September 2022, overseeing its RS models, Audi exclusive vehicle individualization program and other business areas.
Mohr will take over as interim managing director of Audi Sport GmbH on November 1, 2026, alongside his AUDI AG board role overseeing Technical Development, which he has held since March 2026.
What to Watch Next
The leadership changes take effect on November 1, 2026. Roscheck is due to return to Ingolstadt in early 2027.
