The auto aftermarket in Chile is mainly from direct import (75%) and 25% from brand import. There are two types of direct importers, single brand and multi-brand imports.
The cost difference between the direct import and the brand import could be as much as 30% less if the part is labeled as an alternative to the genuine, and for the aftermarket part, it comes in a package with no brand logo.
There are over 500 small firms importing under $10,000 per month. Most of them are located in the Santiago Metropolitan area in the auto parts district known as 10 de Julio Huamachuco and Av. Brasil. Large direct importers tend to make monthly purchases in excess of $50,000.
