Gasgoo Munich- AVATR delivered 8,183 vehicles in September 2026, the latest figures show. That performance signals steady traction in a fiercely competitive premium NEV segment — and with a refreshed product lineup, the brand is laying the groundwork for further sales gains.
On the product front, AVATR kept up a brisk pace last month. The AVATR 06T Shooting Brake Knight Edition hit the market on Sept. 20, priced at 246,900 yuan under a limited-time offer. A derivative model leaning into shooting-brake styling, it breaks from design conventions to target buyers seeking personalization and outdoor adventure. Upgrades span aesthetics, handling, smart features, and safety, backed by a suite of purchase incentives. To cement the car's positioning, AVATR teamed up with Annabel Yao for a marketing push, aiming to own the "Knight" label in the minds of niche buyers.
Beyond the 06T, September brought the unveiling of another major model: the AVATR T09. As the brand's new flagship, the T09 signals a push further upmarket. It also underscores AVATR's rush to round out its portfolio — spanning sedans to SUVs, and standard editions to personalized shooting brakes. This multi-pronged strategy reflects a bid to carve out growth through finer product segmentation, even as competition intensifies.
Elsewhere, models like the AVATR 07L were put through their paces in scenario-driven displays — including outdoor cycling demonstrations — to highlight their versatility across a range of use cases.
