Shanghai (Gasgoo)- BAIC Group is likely to forgo its old logo. According to the released information from the Trademark Office of the State Administration for Industry &Commerce, BAIC Group had applied a capitalized letter B-shaped logo, which will be utilized on cars and electric vehicles.
Local media acquired information from BAIC insiders that BAIC Senour will launch all-new models bearing the new logo at Auto China 2018.
BAIC's attempt to change logo may bear relevance to the performance of its self-owned vehicle brands. In 2017, BAIC gained revenue of RMB 134.158 billion, while net profit nosedived 64.62% year on year to RMB 2.253 billion. Among BAIC Group's four businesses, BJ brand and Beijing Hyundai suffered striking sales drop while the group was mainly supported by Beijing Mercedes-Benz and Fujian Mercedes-Benz.
It is urgent that BAIC Group needs to make a difference in both brand image and products. Whether the new logo will be favorable or not remains unknown. However, to some extent, changing logo also demonstrates BAIC's determination of making a revolution. Moreover, what corporate idea the B-shaped new logo represents may be revealed at Auto China 2018 soon.
