Brilliance Auto taps 2nd-, 3rd-tier markets, first with Junjie FSV

Shanghai, March 25 (Gasgoo.com) On March 19, Brilliance Auto officially launched in Shenzhen its "Project A, Experiencing Early Spring “Media Test Drive’ for the Zhonghua Junjie FSV across Eight Provinces and Regions.”

Brilliance Auto said that this year it will establish a comprehensive network of the second- and third-tier auto markets, and Zhonghua Junjie FSV will of course take root in the first-tier market and expand into the second- and third-tier markets as the pioneering model.

For the market layout, they said, “we will first explore major provinces and cities, then the surrounding areas and finally complete a comprehensive layout of the whole market. Meanwhile, we will further strengthen the network construction, throughout the year, to provide one billion yuan credit funds for dealers accumulatively, and implement a flexible and diversified marketing strategy in different regions. When a series of layout is completed, the urban coverage is likely to rise from the original 29%, 31% to 52%, 39 %. "

Zhonghua Junjie FSV moved rapidly like a flying kart at the Xiangmi Lake depot, bringing audience an overwhelming experience of sensitive control. Through this test drive, the on-site audience experienced the unique charm of Zhonghua Junjie FSV. Additionally, reporters have learned that Zhonghua Junjie FSV has secured more than 8000 orders in the first-month sales, ranking first among vehicles of its kind. Six months after launch, the car has always maintained its average monthly sales of 4,000 units, and constantly hit record highs of the self-owned brand A-class sedans.