Gasgoo.com (Shanghai Nov 12)-- Due to the product line adjustment and inadequate preparation this year, Dongfeng Yueda Kia, the automobile industry’s dark horse for the company’s long-time leapfrogging development, only sold 359,173 cars for the first 8 months of 2015, a 10.8% decrease compared to the same period last year.
Car dealers are of great importance for manufacturers as their primary distribution channels. But the year of 2015 has been very hard for these car dealers, who are mostly trapped in a dilemma between the slowing down Chinese auto market and the pressure to clear inventory. Under this background, Dongfeng Yueda Kia decides to lower the company’s sales target in a bid to reduce the dealer’s pressure. Dunming Wang,Dongfeng Yueda Kia’s vice director of sales, said “Dongfeng Yueda Kia had decided to lower our sales target to 600,000 units this year. The year of 2015 for us is the year for adjustment and rearrangement, and we take this chance to prepare ourselves for bigger achievement in the future.”
