Fiat Group Automobiles' new Style Centre inaugurated

Fiat Group Automobiles' new Style Centre has just been inaugurated in the presence of Fiat vice-chairman John Elkann and CEO Sergio Marchionne.

The centre puts all the research and design activities of the Fiat, Lancia, Fiat Professional, Abarth and Maserati brands into one style department.

An industrial building within the Mirafiori complex, called 'Officina 83', which had served originally as a machine shop, was refurbished to provide a headquarters for the new centre.

The workforce numbers about 200, with an average age of 37, consisting of designers, 'digitisers' and model makers.

The new Style Centre occupies a roofed area of 12,500 m2, to which should be added 8,100 m2 outside. It contains a big meeting room, a room for virtual reality presentations, and two rooms for presenting models, in addition to the large open-air display area.

The rooms inside the centre have been designed in a modern key so as to best serve the creative aspect of activities linked to the definition of car design.