GAC Fiat sales is quite relied onto Viaggio. But the situation will change in the coming future. The new partner is not well noticed SUV brand Jeep, but is a two compartment hatchback Ottimo. As the second China made car, it will launch market in March next year.
Since asked about Jeep project China made progress, GAC Fiat general manager John Burton and vice executive general manager Qiujing WANG do not speak too much about it. John Burton said that “when we do our business, we will choose what we good at. We are doing our car production with such a plan form, such as Ottimo and Viaggio. But we definitely watch the Chinese local SUV segment, and we believe it will develop in the future. So we consider about our development soon.”
When Jingqiu WANG takes interview with
As for the new Ottimo which has its first show at Guangzhou Auto Exhibition, Qiujing WANG says it will boost GAC Fiat next year sales. “Ottimo is the result of our long term research. We gather customer feedback, and analysis market demand. Ottimo is a total new product. Chinese new generation will be the main car customers. They are young, juicy, and have their own perspective on beauty. Therefore, hatchback sport style is made for them.”
At present, with more and more joint venture join hatchback segment competition, the segment is more and more narrowed. Qiujing WANG believes that small car segment rely on price war still at moment. Low price will bring low quality as well. However, GAC Fiat is kind of expert on small car segment. Its small car products have a brilliance achievement before. Besides, GAC has its marketing advantage in China, and he has his expectation on Italy design and Fiat brand genewhich will open a window for GAC in the segment.
