Gasgoo Munich- The 2026 Paris Motor Show kicked off on October 12. Geely Auto Group makes its debut as a unified group. Geely, Lynk & Co, and ZEEKR are showcasing new-energy models across mainstream, premium, and luxury segments. Geely also disclosed its latest European performance. Combined EU sales of the three brands surpassed 10,000 units in September for the first time.
Image Source: Geely
At the show, the Geely Monjaro EM-i and Lynk & Co 07GT made their European debuts. They were joined by the Galaxy Warship 700, ZEEKR 9X, and the all-new ZEEKR 7X. The Monjaro EM-i is a plug-in hybrid SUV equipped with a 1.5TD dedicated hybrid engine and a dual-motor system. The Galaxy Warship 700, just globally unveiled on October 10, highlights Geely's push into intelligent and all-terrain technologies.
The Lynk & Co 07GT targets the shooting-brake market. It aims to carve out space in a segment familiar to European buyers by leveraging design and practicality. ZEEKR continues its push into the luxury segment. Its flagship ZEEKR 9X has opened for pre-orders in Europe, with deliveries slated for January 2027.
Image Source: Geely
Beyond the new models, Geely's retail expansion across Europe stands out. The Geely brand now operates in 27 European countries with over 450 sales outlets. Lynk & Co covers 25 nations with more than 140 locations, and ZEEKR has entered 22 European markets.
Starting in January 2027, Volvo Cars will become the exclusive distributor for Lynk & Co in Europe. It will tap its existing sales and service network to broaden the brand's reach. The arrangement signals that Geely is leaning further on internal group resources to smooth its overseas expansion.
Image Source: Geely
This year's Paris show drew roughly 20 Chinese auto brands, signaling that competition in Europe is intensifying. For Geely, the evolution from multi-brand product rollouts to channel integration signals that its European operations are entering a phase of scaled expansion. Still, against a backdrop of shifting trade policies and intensifying rivalry from local incumbents, Geely faces a key question. It must convert sales growth into durable market share and solid operating returns.
