Gasgoo Munich- Geely Auto recently held a new energy vehicle (NEV) launch event in Casablanca, officially accelerating its deployment into Morocco's NEV market. The showcase centered on two strategic models — the Geely EX2 and the Geely EX5 EM-i — and drew around 300 attendees, including local media representatives, business partners, and industry stakeholders.
Image source: Geely Auto
The event marked another step forward for Chinese automakers seeking deeper penetration into North Africa's emerging electrified vehicle market.
The Geely EX2 is positioned as a compact battery-electric urban vehicle measuring 4.14 meters in length, targeting daily commuting and short-distance city mobility scenarios common in Morocco's urban centers.
Meanwhile, the Geely EX5 EM-i enters the market as a plug-in hybrid SUV equipped with Geely's latest-generation EM-i hybrid system. The model offers up to 112 kilometers of range on battery power only, aiming to balance family-oriented practicality with longer-distance travel capability.
Geely's expansion into Morocco has been building over time. The EX5 EM-i first entered the local market in December 2025, and the introduction of the EX2 further broadens the company's electrified lineup in the country. Together, the two models establish a dual-track strategy combining battery-electric and plug-in hybrid technologies, allowing Geely to address a wider range of consumer preferences and usage scenarios.
Geely also views Morocco as a strategic regional gateway due to its proximity to Europe, extensive free trade agreements, and established port infrastructure. The automaker plans to use the country as a hub for broader expansion into both North African and European markets. Moving forward, Geely said it will continue advancing its strategy of developing both conventional fuel-powered and electrified vehicles in parallel, leveraging its global technology platforms and diversified product portfolio to support Morocco's transition toward greener mobility.
