LAS VEGAS, /PRNewswire-FirstCall/ -- The Goodyear Tire & Rubber Company's Licensing Group is in Las Vegas this week to showcase a selection of licensed merchandise, while actively seeking opportunities with companies that could allow the high profile brand to extend its reach into new and different product categories.
According to Bob Paciulan, manager of licensed products for Goodyear, the company is already partnered with over 60 licensees that produce high quality products carrying the tire maker's brand. The licensing partnerships represent new revenue streams for Goodyear, while offering licensees the opportunity to leverage the Goodyear brand within their respective markets.
"Our goal this week is to showcase some of our licensed products and merchandising tools while at the same time identifying prospective licensing partners," said Paciulan. "Those who we identify will obviously understand what the Goodyear brand can mean for scaling their businesses."
Paciulan said Goodyear is looking for companies that make very high quality, and even leadership products, in categories where Goodyear has 'permission' to play, but where the company doesn't choose to make a ground up investment.
According to Paciulan, Goodyear is particularly interested in finding licensees that produce premium products in the automotive, home/garage and leisure/recreation areas. SEMA and AAPEX provide clear opportunities in the first two categories. However, Paciulan noted that Goodyear would look at other industry gatherings where large numbers of high quality manufacturers convene to seek out business opportunities.
"While we aren't new to the world of licensing, we are optimistic that our new approach will attract attention from companies that can benefit from the strength of the Goodyear brand," Paciulan said. "We are serious about the growth potential of this business."
Goodyear is one of the world's largest tire companies. The company employs about 70,000 people and manufactures its products in more than 60 facilities in 26 countries around the world. For more information about Goodyear go to www.goodyear.com/corporate
