Beijing (Gasgoo)- Great Wall Motor has officially named its all-new platform "Guiyuan," following an online vote by users.
Image: Great Wall Motor
According to the company, the naming campaign drew about 96,000 participants who cast a total of 112,000 votes. "Guiyuan" stood out with 22,000 votes, becoming the name of Great Wall Motor's new platform.
As the company explains it, "Guiyuan" reflects Great Wall Motor's focus on the essence of user mobility and its original commitment to technological innovation. The platform aims to return to user needs and the industry's roots, and—through a strategy of "one vehicle, multiple powertrains; one vehicle, multiple segments; one vehicle, multiple forms"—to sharpen product value while streamlining the overall system.
Great Wall Motor says the "Guiyuan" platform will underpin a pipeline of new models and technologies, while also striving to serve as the base layer for a global smart-mobility ecosystem. It marks a new starting point for the company as it rethinks core technologies and user value amid the waves of intelligence and electrification.
The result stems from a public poll initiated on social media by Chairman Wei Jianjun. "Guiyuan," a name that evokes a return to origin and first principles, won broad recognition—underscoring the company's deepening engagement with its users.
With the "Guiyuan" platform now formally named and introduced, Great Wall Motor's roadmap for smart mobility is coming into clearer view. How the platform will carry the company's technology upgrades and product planning—and help push its shift toward a global smart-mobility tech company—bears watching.
