Haima, one of the largest Chinese automobile manufacturers, introduced six new models at the 10th Dubai International Motor Show. Haima has tied up with Abu Dhabi based - First Motors a subsidiary of renowned Bin Omeir Holding Group (BOHG). Haima is located in Zabeel Hall stand no: Z-26.
BOHG has diversified business interests in the UAE, Middle East and Africa across many sectors including automobiles, commercial and military vehicles, car rental and leasing, logistics, banking, insurance, real estate developments and construction among other industry segments.
Having started its strategic cooperation with MAZDA in 1992, Haima has built its own R&D technical system and Quality Control system benefiting from the cooperation with Mazda for 15 years. With the newly developed engine and mature under body components, Haima collaborates with professional R&D institutions worldwide for joint design and development of complete vehicles.
Mr. Fred Huang, General Director, Haima Automobiles, said:
"We believe that UAE has a lot of potential and are targeting the mid income segment. With 21 years' of development, Haima Automobiles has established complete supply chain and sales and services framework in line with the international standards. We are very much delighted to enter UAE by partnering with a reputed and well experienced First Motors, part of the Bin Omeir Holding Group."
FAW Haima Automobile Co., Ltd, one of the vehicle production bases, is located in Haikou city in South China covering an area of 2 million square meters and achieves an annual production capacity of 150,000 units of passenger vehicles. FAW Haima has two factories and one engine factory with complete manufacturing facilities and process of stamping, welding, painting and final assembling, and the third factory is under construction now, after completion, the total annual production volume will be 300,000 units.
Haima started exporting its cars in 2007 and now the sales network covers Middle East, North Africa, East Europe, South America and Southeast Asia. The countries the company covers currently include Egypt, Algeria, UAE, Syria, Jordan, Libya, Venezuela, Peru, Moldova, Philippines and so on. Up to now, nearly 10,000 units Haima cars and matched spare parts have been exported to the overseas markets.
