Building a presence in Europe takes more than a factory or a product launch. It requires long-term investment, local capabilities and the ability to navigate different regulatory, operational and cultural environments.
In this episode of High-End Talk, Zhu Lingbo, CTO of CATL Global Business Unit, reflects on CATL's journey in Europe since the company began building its first European plant in Germany in 2018. He discusses the practical challenges of localization, from compliance and cross-cultural management to developing products and operations for the European market.
Watch the full interview for Zhu Lingbo's perspective on what it takes to build a lasting battery business in Europe.
