Gasgoo Munich-On April 1, Gasgoo learned that Hyper Aion BU released its March terminal sales data: sales reached 38,268 units, marking gains on both a monthly and yearly basis. Overall first-quarter sales climbed 8.72% year-on-year, providing the backbone for GAC Group's strong start to the year.
In terms of product lineup, AION's core models continue to drive momentum, solidifying the brand's market foundation. The AION i60 — positioned as a mass-market, large five-seat SUV — saw sales breach the 10,000 mark again in March. That sustained performance makes it a key volume driver for the household segment.
Image Credit: Hyper Aion BU
Meanwhile, the all-new AION N60 is set to launch soon. Officially billed as "the first accessible smart-driving car for young people," it targets both younger demographics and the autonomous driving segment, stocking the brand's pipeline with fresh momentum for future growth.
Competition among top domestic new-energy brands remains fierce. Against that backdrop, Hyper Aion BU's 8.72% first-quarter growth underscores the pressure the brand continues to face in a saturated market.
As the core pillar of GAC Group's new-energy business, Hyper Aion BU's performance is critical to the group's electrification timeline. With the arrival of models like the AION N60, the brand aims to flesh out its lineup, spanning everything from essential family vehicles to smart-driving options for youth. Whether these new arrivals can accelerate growth and close the gap with industry leaders will be the real test of its electrification strategy.
