Gasgoo Munich- According to the Gasgoo Auto Research Institute, sales of Chinese domestic brand automobiles reached 20,864,316 units in 2025, a year-on-year increase of 16.45%.
According to data from the Gasgoo Auto Research Institute, the "2025 Passenger Vehicle Own Brand Sales Ranking" is as follows:
NO.1 BYD, with full-year sales of 4,148,867 units.
NO.2 Chery, with full-year sales of 1,546,345 units.
NO.3 Galaxy, with full-year sales of 1,236,681 units.
NO.4 Geely, with full-year sales of 1,200,967 units.
NO.5 Changan, with full-year sales of 1,144,187 units.
NO.6 Wuling (Silver Badge), with full-year sales of 782,368 units.
NO.7 Haval, with full-year sales of 758,553 units.
NO.8 Jetour, with full-year sales of 622,590 units.
NO.9 MG, with full-year sales of 613,474 units.
NO.10 Leapmotor, with full-year sales of 596,555 units.
In 2025, the domestic brand market displayed a pattern of "dominant leadership at the top, distinct tier differentiation, and fierce competition in the middle and lower ranks." BYD solidified its top spot with 4,148,867 units sold—nearly 2.7 times the volume of second-place Chery—highlighting its commanding lead. Chery, Galaxy, Geely, and Changan form the second tier, all exceeding 1.1 million units for the year. Chery took second place with 1,546,345 units, while the sales gap between Galaxy, Geely, and Changan remained in the tens of thousands, reflecting the intensifying battle among mainstream domestic brands in a saturated market.
Meanwhile, brands like Wuling (Silver Badge), Haval, Jetour, MG, and Leapmotor occupied the lower half of the list, with annual sales ranging from 596,000 to 782,000 units. Leapmotor, representing the new wave of automakers, approached the 600,000 mark, underscoring the sustained growth potential of the new energy sector. Jetour and MG maintained their sales base by leveraging niche markets, while Wuling (Silver Badge) delivered steady performance with value-oriented products tailored to lower-tier markets, confirming the consumer resilience in these regions.
In terms of product structure, brands like BYD, Galaxy, and Leapmotor rely on new energy models as their core growth engine, with NEV sales contributing significantly to their scale expansion. Traditional domestic brands like Chery, Geely, and Changan, however, pursued a dual-track strategy of "internal combustion engine fundamentals plus new energy increments" to achieve steady growth, balancing demands from both traditional and emerging sectors.
Overall, competition in the 2025 domestic brand market has evolved beyond a simple race for volume into a comprehensive contest of new energy technology, product mix, channel layout, and systemic capability. Top brands continue to lead through NEV advantages, mid-tier players engage in fierce struggles within the existing market, and trailing brands must seek breakthroughs through differentiation. The industry's polarization is deepening, making high-quality development the central challenge for domestic automakers.
