Gasgoo Munich- Lynk & Co has formally introduced the Lynk & Co 900 to the United Arab Emirates, marking the occasion with the grand opening of its new flagship showroom on Dubai's Sheikh Zayed Road on February 7, 2026.
The simultaneous debut of both the brand's new regional hub and its flagship model underscores a strategic escalation of Lynk & Co's presence in the Middle East, signaling a new phase of expansion in the region.
Image source: Lynk & Co
Situated along one of Dubai's most prominent commercial corridors, the newly inaugurated facility serves as Lynk & Co's benchmark location in the city and represents the brand's first flagship showroom in the broader Middle East.
Spanning 800 square meters, the space departs from the conventional dealership format. Designed with a technology-driven and contemporary aesthetic, the showroom is conceived as an immersive lifestyle venue rather than a purely transactional retail outlet. Blending modern urban sensibilities with local Emirati design elements, it functions as a multifunctional hub for social interaction, creative exchange and business engagement, reflecting the brand's community-oriented retail philosophy.
Lynk & Co has been steadily building its footprint across the Middle East and currently operates nine outlets in the region. The UAE has emerged as a strategic cornerstone of that expansion. In addition to its existing locations in Sharjah and Dubai, the company plans to open a new showroom in Abu Dhabi in the second half of 2026, completing its network coverage in the country.
The UAE-spec Lynk & Co 900 has been tailored to meet regional customer expectations and regulatory requirements, with adjustments aimed at enhancing usability and comfort in Middle Eastern driving conditions.
Following its Middle East debut, the Lynk & Co 900 is scheduled to expand into additional overseas markets in 2026, including Southeast Asia, Latin America and Central Asia, as part of the brand's broader global rollout strategy.
To date, Lynk & Co has entered more than 40 major international markets spanning Europe, Asia, Latin America and Africa, reinforcing its ambition to evolve from a China-rooted brand into a truly global automotive player.
