Of the four major players in Australia, Toyota accounts for the majority of market share, with 21.5 per cent in 2006. This is closely followed by GM Holden, which achieved 20 per cent of market share. Ford accounted for 17 per cent, while Mitsubishi achieved six per cent.
Toyota
Toyota Australia was the biggest vehicle exporter in 2006, shipping 79,680 vehicles, mostly to the Middle East, but also to New Zealand and South-East Asia. Toyota Australia’s biggest success story is the Camry, which it exports to the Middle East and New Zealand.
In October 2006, Toyota launched the Aurion in the large car segment. The company also exports components to Thailand.
GM Holden
The largest market for Holden exports in 2005 was the Middle East, where the Holden Commodore and Caprice, under the Chevrolet brand, are sold along with the Lumina Coupe and Sedan. Holden unveiled its VE Commodore in August 2006.
Holden exports the Monaro, under the Pontiac brand, to the US, and the Vauxhall Monaro to the UK. The company also exports the GM Daewoo brand to Korea and the Buick Royaum to China (known as the luxury car Statesman in Australia).
Holden also exports four and six cylinder engines to GM affiliates in Asia and North America.
Ford
Ford has turned to South Africa and is expected to increase exports by $80 million with sales of its Territory SUV. Ford Australia will also undertake leadership in the design and engineering of a new global light commercial vehicle that will eventually be used for production in more than 80 countries worldwide. In addition, its centre of excellence will develop future Falcon and Territory programs for Australia and export markets.
Mitsubishi
Mitsubishi Motors Australia produces the Magna and Verada range of motor vehicles which are exported to Saudi Arabia, New Zealand and Taiwan.
