Gasgoo Munich- FAW-Audi launched the new Audi A6L in Beijing on March 25. Pricing for the sedan ranges from 322,900 to 435,900 yuan across four trims. The automaker also opened pre-orders for the Audi A6L e-tron. Built on the PPE premium pure-electric platform, it has a pre-sale range of 313,000 to 443,000 yuan. The rollout completes FAW-Audi's dual-track product strategy in the C-segment luxury market. It covers both internal combustion and electric powertrains.
Image source: FAW-Audi screenshot
As a flagship model on Audi’s Premium Platform Combustion (PPC), the new A6L delivers upgrades. Improvements cover design, luxury, driving dynamics, and intelligence.
The exterior offers a choice between Elegant and Dynamic styling. Three China-exclusive colors cater to diverse tastes. Inside, seats tailored for Chinese buyers feature 18-way electric adjustment. They include heating, ventilation, and massage functions. These are paired with a 1.96-square-meter, 9-zone intelligent panoramic sunroof. Features include a "Galaxy Starry Sky" headliner with 112 RGB LEDs. A 16-speaker Bang & Olufsen audio system elevates the ride experience.
Powertrain options include the fifth-generation EA888 2.0T engine. The new EA839 3.0T V6 engine is also available. Both feature innovative HDI dual-motor hybrid technology. The 2.0T variant has a WLTC combined fuel consumption of 6.59 liters per 100 km. The 3.0T model accelerates from zero to 100 km/h in 4.6 seconds. It consumes 6.87 liters per 100 km. This strikes a balance between performance, efficiency, and smoothness.
Intelligence takes center stage in this redesign. The model features deeply customized Huawei Qiankun autonomous driving technology. It uses a segment-exclusive dual-LiDAR setup. This supports full-scenario driver assistance like urban and highway NOA. It also features cross-layer memory parking. An industry-first sensor heating and cleaning system ensures stability. It performs well in rain, snow, and fog. Inside, a five-screen system is anchored by a 14.5-inch MMI panoramic display. A customized voice assistant responds in 0.2 seconds. This streamlines interaction.
To attract buyers, FAW-Audi is offering launch incentives. These include deposit multipliers, complimentary paint upgrades, and basic maintenance packages. The company also introduced a five-year financing plan. It offers 0% interest for the first two years.
Image source: FAW-Audi
The event featured past domestically produced Audi A6 models. It traced the vehicle's localization evolution. Data shows the Audi A6 series has accumulated over 3 million users in China. This makes it a benchmark in the C-segment luxury market. The new A6L and the A6L e-tron pre-order signal an acceleration in strategy. FAW-Audi aims to integrate internal combustion and electric powertrains with full intelligence.
The C-segment luxury market is pivoting toward intelligent luxury. The new Audi A6L offers a fresh option by blending German craftsmanship. It incorporates Chinese smart technology. FAW-Audi's dual-track lineup is set to strengthen its position. It competes against traditional rivals and emerging challengers alike. This drives further diversification in the premium segment.
