On December 31, ROX Motor released its December 2025 delivery figures: the company handed over 2,528 vehicles for the month — up 74.1% from November and 99.4% year on year — resetting its monthly deliveries record; for full-year 2025, cumulative deliveries reached 15,318, nearly tripling from a year earlier.
Image credit: ROX Motor
Founded in 2021, ROX Motor positions itself as a premium new-energy brand focused on outdoor travel. In August 2023, it rolled out its first model — the ROX 01, a midsize-to-large intelligent luxury SUV. On December 28, 2025, ROX Motor launched its second flagship, the ADAMAS China Edition, with an introductory benefits price of CNY 334,900–344,900 at the time.
By model, the ROX ADAMAS largely carries over the ROX Motor 01's exterior, while reworking the grille and front bumper. The honeycomb trim strips beneath the headlights are replaced with closed elements, and the grille surround switches from black to body color for a cleaner look.
On equipment, the in-car system deeply integrates the DeepSeek and ERNIE Bot large models, and offers a "Little Rock" voice assistant. It also adds 256-color ambient lighting, Nappa leather seats, second-row dual-side zero-gravity seats with 150-degree recline, and L2+ intelligent driver assistance.
For power, the vehicle employs a range-extender setup pairing a 1.5T engine with an electric motor. The engine's maximum output is 108 kW, while the single-motor version is rated at 150 kW; the dual-motor variant uses front and rear units at 150 kW and 200 kW, respectively. Battery capacity is 44.5 kWh, with a CLTC-rated electric-only range of 215 km.
Even before the China Edition, the ROX ADAMAS had already gone on sale in the UAE, Saudi Arabia, Qatar, Kuwait and Oman, priced at over USD 80,000. According to the company, market response has been strong, with first-month orders topping 2,000.
Such overseas gains reflect ROX Motor's continued push on globalization. As of December 2025, the brand had entered over 40 countries and regions across the Middle East, Central Asia and Africa, opening more than 80 showrooms; the Middle East contributes 70% of its sales. In product planning, ROX Motor says it will maintain a cadence of at least one new model per year to round out its all-terrain lineup, while next-generation vehicles on a new platform have moved onto the fast track in R&D. ROX Motor is also pursuing EU type approval and right-hand-drive development, taking a steady step-up in globalization — aiming to become the go-to new-energy brand for outdoor enthusiasts worldwide.
