Washington DC November - The AIADA newsletter reported that to buy the Chevy Silverado heavy-duty pickup, some might argue that in addition to the $22,225 sticker price, you also need a Y chromosome.
That's because 93 percent of the truck's buyers are men. In fact, males own about nine out of 10 heavy-duty pickup trucks on the road, according to findings by AutoPacific, a market research firm focused on the auto industry.
Womens' tastes run a little more refined.
What gives? Though car companies typically avoid making gender-specific vehicles, Jim Hossick, vice president at AutoPacific told MSNBC, "some cars are more masculine or feminine by nature."
While AutoPacific's data shows brands such as Hummer, Dodge, Porsche, and GMC are most popular among men, models produced by Saturn, Honda, Volkswagen, and Hyundai are the biggest hits with female drivers.
"People who have tried to make a vehicle that is female-centric have failed," says Hossick. "Women might buy a 'man's' vehicle, but men won't buy a 'women's' car."
Women's Cars
Volkswagen New Beetle Convertible - Owners: 63% female
Honda CRV - Owners: 62% female
Hyundai Tucson - Owners: 60% female
Saturn Vue - Owners: 60% female
Honda Element - Owners: 57% female
Men's Cars
Chevy Silverado Heavy Duty - Owners: 93% male
Ford F-350 - Owners: 93% male
Nissan Titan - Owners: 91% male
Chevrolet Corvette - Owners: 90% male
Dodge Ram - Owners: 89% male
