Gasgoo.com (Shanghai, May 29) - Soichiro Okudaira takes his first media show on May 23. He is the core leader of China made hybrid technology, which is geared in Corolla and Levin in year 2015.
“During counting down, it is necessary to make sure every parts of China made hybrid power automobile are confirmed by Toyota requirement, which includes raw materials and procedure.” There is 1 year distance from Toyota China made hybrid technology market launching when Soichiro Okudaira makes his speech.
On 1 April, Soichiro Okudaira takes general manger of Toyota automobile research center. Besides, there is another title for Soichiro Okudaira, which is the executive vice general manger of Toyota Investment.
“Position of vice general manger leads product introducing in China.” Soichiro Okudaira describes his duty. It means that Soichiro Okudaira will lead all product line in China of Toyota, and in charge of Toyota product introduced in Chinese market and development.
Looking through Soichiro Okudaira resume. Graduated from science, joined Toyota since year 1979 and takes several important positions of research department of Toyota head office. He takes director of technology development since April year 2013. Actually, he prefers more onto technology. Toyota will enter hybrid technology China localization period after Changshu Research Center finished. Soichiro Okudaira takes more duty than ever.
According to Ibara’s, vice president of Toyota, goal he made in Beijing Auto Exhibition, Toyota will work forwards to top 1 among other Japanese brands, and takes the 3rd among all the brands’ market share. Besides, it will introduce more than 15 new cars into market within 3 years at the end of year 2017, which will confirm 2 million cars sales in China.
Toyota wants to strength its research power in China by the human resource adjustment. It will use TMEC technology and makes localization comes true. All of this shall obey to cost cut strategy of Toyota and enlarge market share in China.
In fact, there is another task for Soichiro Okudaira when hybrid power system produced in China, which is integrates function of 3 existed research center in China. At present, Toyota owns 3 parallel research centers in China: FAW- TOYOTA Research Center, GAC- TOYOTA Research Center and Changshu Research Center.
