Recently, Volkswagen Exported Auto has announced that it will cooperate with Shanghai Volkswagen Auto in internet area, which will authorize part of its dealers selling part of exported cars in third and fourth tier cities.
With first and second tier market tending to saturation, third and fourth tier cities attract more and more attention by exported auto companies. Network building becomes one of main tasks of those companies this year. “Volkswagen Exported Auto takes 10% market share in first and second tier cities, but only takes 4% market share in other cities. General market penetration based on cities only takes 22%.” A member of Volkswagen Auto (China) Director of Board, and vice marketing executive president told media with figure to prove that Volkswagen Exported Auto still has development market in third and fourth tier cities.
